Books Portfolio

Creative Brainstorming with the Bright Idea Deck

Mark McElroy
Written by Mark McElroy

A companion guide to a brainstorming deck

Project Info
Contribution: Author
Year: 2005
Publisher: Llewellyn Publications

Creative Brainstorming, the companion book packaged with The Bright Idea Deck, provides associations, exploration questions, and commentary for every card in the deck.

Exercises, games, and layouts provide readers with dozens of ways to generate ideas with the cards. Insights can be applied when problem-solving, writing fiction, or dreaming up ideas for that next big project. The emphasis is always on practical application: ways to use the cards to get things done.

Our strategy was to supply a higher-grade creative fuel than the Whack Pack, a competing product. I love that reviewers on say things like, “The cards come alive when one begins finding one’s own meanings for them” and “Mark’s deck should be the standard for any to meet or exceed.”

This project taught me a lot about organizing non-fiction user guides and the importance of seeing a familiar project from the target audience’s point of view.

Out of print, but still available on as a used item.

About the author

Mark McElroy

Mark McElroy

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