Exercises, games, and layouts provide readers with dozens of ways to generate ideas with the cards. Insights can be applied when problem-solving, writing fiction, or dreaming up ideas for that next big project. The emphasis is always on practical application: ways to use the cards to get things done.
Our strategy was to supply a higher-grade creative fuel than the Whack Pack, a competing product. I love that reviewers on Amazon.com say things like, “The cards come alive when one begins finding one’s own meanings for them” and “Mark’s deck should be the standard for any to meet or exceed.”
This project taught me a lot about organizing non-fiction user guides and the importance of seeing a familiar project from the target audience’s point of view.
Out of print, but still available on Amazon.com as a used item.