Books Portfolio

Your Fathom Cruise to Cuba

Mark McElroy
Written by Mark McElroy

A personal guide offering “advice from a friend who’s been there.”

Project Info
Contribution: Writer, Publisher
Year: 2015
Publisher: Self-published

When tourism to Cuba opened, I was lucky to be one of the first Americans to take a Fathom Cruise to Havana, Santiago, and Cienfuegos.

Every time I travel somewhere new, I come away saying, “I wish I’d known *that* before going!” This book, published under my Million Mile Mark brand, provided readers with tips and recommendations from an unbiased source who’s been there and done that. Reading the book was like reading notes from a good friend — someone who wanted to leverage his experience to help you have the very best vacation possible.

More personal and biased than the brand-name guides, MillionMileMark’s Notes on Your Fathom Cruise to Cuba is a great example of a successful micro-niche-interest title. Rather than pretend to be a comprehensive guide to the destination, it identifies a very tightly-defined audience (Fathom Cruise customers) and filters its advice accordingly.

This project further sharpened my ebook preparation skills and matured my approach to cover design. Sales continue on Amazon.com, despite the demise of the Fathom Cruise line.

About the author

Mark McElroy

Mark McElroy

Leave a Comment