In too many corporate settings, creativity is hard to come by. People play safe. Traditions limit vision. “Paralysis by analysis” kills momentum and keeps great work from happening. If you’re in this situation, you need a powerful catalyst is needed to shatter the status quo and get the creative juices flowing again.

Knowing this, I made you The Bright Idea Deck, a brainstorming tool disguised as a pack of cards. This portable library of evocative images, symbols, keywords, and questions sparks associations, shifts perspectives, and generates more ideas in less time.

The companion book (Creative Brainstorming with the Bright Idea Deck) teaches brainstorming techniques, provides step-by-step instructions, and includes interpretations and exploration questions for every card in the deck. This tool and these techniques became the core of creativity and brainstorming workshops I taught all over the planet between 2004 and 2010, helping businesspeople and writers tap into hundreds of their own brightest ideas.

If your problems are persisting and your brainstorming sessions are floundering, who better to help you than the guy who “wrote the book” on corporate creativity?


Mark McElroy: lives in Atlanta | is blogging again | is author of a dozen books | works as a professional storyteller | has a husband | is working on a novel | is an engaging public speaker | lost fifty pounds in 2017 | is a little obsessed with pizza.

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