Written by Mark McElroy

In my personal experience, no other kind of music gets me in the zone faster or keeps me in the zone longer than a focus track.

A long time ago, I snagged a lifetime subscription to on for something like $49.00. Man, what a bargain.’s pulsing, chittering, algorithmically-generated tracks supposedly manipulate your state of mind, making you more sleepy, more relaxed, more meditative, or more focused on demand. In my personal experience, no other kind of music gets me in the zone faster or keeps me in the zone longer than a focus track.

I plug in my Beats Studio 3 headphones, tune into, and the next thing I know, I’ve written a chapter or two. Or three. Or four. It’s amazing.

When you crank up, you’ll see a quick menu o!ering tracks optimized for focusing, meditating, sleeping, recharging, or napping. I’m a little embarrassed to admit I used the app for months (!) before realizing the hamburger menu in the upper right provides access to additional features. These include a far broader range of tracks (including ambient, atmospheric, cinematic, droning, electronic, and various nature sounds), almost all of which can be paired with pulses optimized for focusing, relaxing, or sleeping.

Most of the time, I stream tracks directly from’s servers, but the app also supports downloading tracks, making it easy to save favorites or build an o!line listening library of tracks you like.

The good folks at Brain.FM like to claim the e!ective of their product is supported by scientific proof. I’d advise taking these claims (and similar claims, made by vendors of similar products) with a grain of salt. The supportive studies cited usually involve very small sample sizes (and, unfortunately, seem directly sponsored by the folks creating the products). After doing a lot of reading, I’d say most claims about “brain wave entrainment” have more to do with marketing than good science. That said: the best ambient tracks I’ve found don’t seem to focus me the way Brain.FM tracks do. This is, however, one person’s personal experience, and your mileage may vary.

So: if you have trouble focusing while writing, download the app and try the five free sessions. If the app seems to work for you, you might start with a $7.00/month subscription … and if you find yourself using the app on a regular basis, you can always shift to the $50.00/year subscription (or Google around for coupon codes o!ering lifetime subscriptions for $70.00 or so).

I don’t work for Brain.FM, and I haven’t received any payments, discounts, or services in return for this post. I spend my own money on the products I endorse, so I can o!er you more objective insights into their value.

Photo Credit: Alphacolor 13 on Unsplash

About the author

Mark McElroy

I'm a writer and professional facilitator. I'm the author of a dozen or so non-fiction books and hundreds of corporate video scripts. As a professional facilitator, I coach individuals, committees, and teams to change how they meet, make decisions, and plan, so they can get out of their own way and do work that really matters. I use this site to write about writing, adaptive strategy, travel, and spirituality ... and to "learn out loud" by sharing works (and what doesn't).