storytelling | presenting | content strategy

Latest stories

What is a Content Strategist?

In this seven year-old post, Dan Zambonini presents one of the earliest definitions of the work of a content strategist I’ve found: Content Strategists achieve business goals by maximizing the commercial impact of content. He goes on to break out all the different roles a content strategist plays: researching and analyzing content (your own and the competition’s),┬ádeveloping editorial...

Planet Earth: Truer than True

When I tell a story (especially one based on fact), I have a goal in mind: a┬áspecific emotional response I want to elicit from the audience. That goal guides how I organize the story: which details come first, which details build suspense or curiosity, which details are revealed at the end. My goal also governs which details I emphasize … and which details I’ll leave out entirely... storytelling | presenting | content strategy