MarkMcElroy.com

storytelling | presenting | content strategy

Latest stories

Planet Earth: Truer than True

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My goal in telling a story isn’t to relate, point by point, in chronological order and comprehensive detail, exactly what happened. Instead, as a storyteller, I highlight some details … and ignore others. When I tell a story — even one based on fact — I structure the details to provoke a specific emotional response. (Everyone does this, by the way. Storytellers just admit...

MarkMcElroy.com storytelling | presenting | content strategy

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